Creativity isn’t valued nearly as much as it should be. One can certainly see this in many workplaces, where people simply tend to do things the way other people do. It’s especially bad when people try to duplicate what their competitors do.
I’m thankful that the guys I work with value creativity more than most other people in corporate America do. In addition, I’m thankful that my boss understands the need for a work environment that fosters creativity. Not everyone has the opportunity to work in such a field.
Perhaps nothing illustrates a lack of creativity more than one’s advertising. I’ve seen a lot of unimaginative, uninspired advertising campaigns, and they get really old after a while. For example, I used to live in a country where companies routinely used life-sized compay mascots — yep, people in funny character suits. Nothing wrong with that, but it was clearly a case of “Let’s do what everyone else is doing!”
That’s why I love it when I see some clever, creative ad campaigns. I love some of the Geico commercials, for example–especially the ones that riff on concepts such as reality TV (“Tiny House”) or the Old Navy commercials. Love ‘em!
