Most small companies aren’t very clever when it comes to writing their advertising copy. That’s why it’s always a pleasure when I come across one that actually puts some quality thought into their ads and marketing flyers.
Consider this company, for example. Their website copy needs improvement; however, their marketing materials were clearly thought through very well. Look at the downloadable copy of their line of colony counters, for example. I thought that the slogan they came up with was clever and had a lot of impact, but without being overly cutesy.
