I simply cannot keep up with all the trade magazines that I receive — Machine Design, Electronic Design, Information Week, and more. I do try to read whichever articles seem relevant though, knowing full well that I can’t read them all.
There was a time, when I was working for another employer, that I focused primarily on reading books about general engineering and software design, as well as some non-technical texts on leadership, community fundraising, and other useful topics. I deliberately avoided reading trade publications at the time, so that I could focus on these other materials.
When I explained that I chose to focus on various textbooks instead, one person exclaimed, “Fella, by the time those books are published, they are already out of date! You need to read the trade publications if you want to stay abreast of your field.”
She meant well, but I think that she was very much overstating the matter. To say that engineering textbooks are automatically obsolete by the time they are published is a gross exaggeration—especially when they deal with more philosophical matters such as effective software design methodologies. There’s a whole lot of art there, and it’s only weakly dependent on the current state of technology. What constitutes good sofware design? That’s a deeply philosophical question, and to understand it well relies more on understanding style than understanding the latest and greatest technology.
For that matter, what about merely pursuing a broad education for one’s self? Right now, for example, I’m trying to learn more about languages (including Latin), philosophy, history, marketing techniques, and other diverse disciplines. Is this relevant to engineering? Maybe not directly, but trust me… you’d be surprised at how helpful this often turns out to be.
Isn’t is still true that these trade publications are more up-to-date than your beloved textbooks, thoug? Absolutely, which is why I devour them at my current job, in addition to my weekly dose of library books. They do have a serious drawback, though; namely, they tend to have a low signal-to-noise ratio. That is, while their content is more cutting-edge, the trends and technologies that they describe are also more likely to fizzle out—to go nowhere, or perhaps to simply have limited use. That’s one reason why focusing on the trade publications might not be the most productive use of one’s time.
Ultimately, it’s a question of striking the right balance between depth and breadth. Trade publications can provide breadth—a broad overview of the latest trends and developments. Other materials can provide greater depth on specific topics of interests. Unfortunately, time is limited, and there is way too much information out there for any one person to absorb. That is why the extent to which I read these trade publications will vary depending on my needs and my position in life.